How to reduce the number of returns in your webshop
Returned items, something every web shop owner encounters.
Consumers order something online and then it turns out the product does not quite meet expectations, resulting in a return.
The return rate is a lot higher in e-commerce than in physical stores and comes at a great cost.
This is hardly surprising since consumers buy products remotely without having seen or tried them on first.
More online sales means more returned packages?
Naturally, the likelihood of returns increases when you ship a lot of orders.
However, you can reduce future returns with a few simple steps.
We’ll give you some tips here.
Fewer returns reduces costs and increases customer satisfaction.
Why do customers return products?
To begin with, it is important to know the main reasons why customers return items.
In fashion, we see on average more returned orders than in the other sectors.
Customers decide to abandon their purchase when, for example, the item is too big or too small or they do not like the product.
Other possibilities include receiving a faulty or damaged item or a product that does not match the description.
Always ask your customers about their reason for returns to find out the cause.
That way you can improve by taking this into account in the future.
Do you see items that are returned more often than others?
For example, if you often hear that the product is small, you can mention this in the description on the product page.
How can you prevent returns?
Webshop: for purchasing
Avoiding returns starts even before customers make a purchase by informing them in as much detail as possible.
A common comment is that products look different from what was expected.
- Product information Your online store should therefore clearly display what the product’s features are so that customers have the right expectations.
Use clear pictures (such as front and back, close-ups) and include dimensions to make the product description as complete as possible.
Complete the information by answering frequently asked questions regarding fit, use and shipping.
- Video With a short video you can explain a particular product or show how to use it.
This is also very practical as a guide for the customer after the purchase.
Such a video works well to help customers in their purchase decision.
- Reviews
You can supplement product descriptions with customer reviews. After all, customers trust other customers when they are satisfied and recommend the product to others.
For many consumers, reviews are important in determining whether or not to purchase a product.
E-fulfilment: after the purchase
Has a customer placed an order on your webshop?
Our order pickers then go to work for you.
After picking, the order is checked again to avoid errors.
Finally, our packers take care of a solid and protective packaging to reduce the chance of damage during transport.
How is return processing done at ShopWeDo?
Thanks to our system, all your returns are processed quickly, easily and efficiently.
When we receive a return, you are notified.
On the online platform you will find a clear overview of the returns to be processed, the reason and status.
We also take pictures of the product and packaging.
A return subsequently has 4 possibilities:
- Back in stock
- Destroy
- Collection
- Send Back
On this page you will find the information on return processing.
