Content marketing for your shop: catch-up calendar 2021

What will we talk about in next week’s newsletter? What can we put on our social media channels?

Create a content calendar for your shop

Why?

During busy periods, online presence sometimes fades into the background to prioritize operational.
With a concrete content planning, you already have an idea about the coming weeks or months.
Be flexible and allow for adjustments or unplanned events.

You can make such an overview on paper or digitally(Excel, Google Spreadsheet or Google calendar).
Nowadays, there are tools or social media channels that give you the choice to schedule a post in advance so you don’t have to think about this at the moment itself.

Where?

In addition to social media (Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn…) you can use a content calendar to determine marketing actions on your website/webshop or for email campaigns.
Misschien deel je bovendien regelmatig een artikel via een blog In which you give clients tips and inspiration.

When?

Decide for yourself how often you want to share content with your target audience.
See what is realistic and make sure you have a frequent online presence. Therefore, avoid long periods of silence on social media.

What?

Content marketing is a form of marketing that revolves around creating and distributing content (content) and information to consumers.
Distribution can be done through a variety of marketing channels: website, blog, social media, email…

We give some ideas in advance of what you can include in the communication plan of your online business.

• Start scheduling promotion around seasonal products on time
• List dates that are important such as a product launch
• Communicate well in advance about holidays or expected crowds
• Capitalize on relevant catch-up moments

E-commerce catch-up calendar

These days you can find countless catch-up moments or topicals on the Internet.
These include the craziest theme days that you probably didn’t even know existed: Talk like a pirate day, Guacamole day, International Tongue twister day….

We selected from all these days and compiled them into an e-commerce catch-up calendar for 2021.
Our catch-up calendar is not complete, but it is tailored to web shop owners.
It includes a few “crazy” days, but it also includes the well-known theme days such as Mother’s Day or Black Friday.

So the top topical calendar gives you inspiration for catch-ups to which you can link marketing campaigns.
Of course, the idea is not to capitalize on every theme day.
Choose the days that are most relevant to your offering and that best suit your business.
By responding to these, you can highlight products in an original way.
Creativity, humor and relevance will make you stand out from the crowd.

Suppose you sell coffee.
Then cappuccino day or international coffee day is certainly an appropriate time to capitalize on it.

Check out our catch-up calendar for web shops and add appropriate days to your content planning.