Social Commerce: who or what is it?

If you use social media, whether privately or professionally, you will have come into contact with social commerce, consciously and unconsciously. Your neighbor who enthusiastically posts a video about the sports class around the corner? Or that one influencer advertising a particular luxury product? That's social commerce. But what exactly does it mean and what additional value can you bring to your brand by engaging in social commerce?

Social commerce means using your favorite social media platforms to create shopping experiences and boost commercial activity. It combines the power of social media and online shopping into one seamless whole.

So much more happens on these platforms than just promoting products. Think tagging products in posts, with influencers enthusiastically touting products, and sharing experiences of people like you and me. All of this takes place in the familiar environment of social networks.

Social Commerce leverages the connections and recommendations within the social network, increasing trust and interaction between buyers and sellers. This makes shopping not only easier, but also more social and personal.

The goal of social commerce is to tailor shopping to truly suit you, and it differentiates it from traditional e-commerce. Platforms such as Instagram, Facebook, TikTok and others have added special features to embrace this new way of shopping.

To meet delivery deadlines, it is crucial to keep your logistics processes up to par, especially if you are experiencing nice growth. This is where fulfillment comes in. With fulfillment, a specialized party, such as ShopWeDo e-fulfilment, takes care of all the products, and they take care of all the logistics of your webshop.

Curious about more? Contact our sales department at sales@shopwedo.com and read our other blogs.