7 Black Friday tips

7 tips that will make Black Friday a success for your shop

Now you may say, “they are very early, 2 months in advance”, but a webshop that has been warned is worth two.
ShopWeDo has years of experience in the e-commerce industry, with several successful Black Fridays on our record.
Here we would like to share 7 tips to ensure that your shop performs optimally and peaks during Black Friday.

1. Inventory Management: Make sure you have enough stock for expected demand.
   Nothing is more frustrating for customers than discovering that a product is sold out after they have spent time searching your website.
2. Free shipping: Consider temporarily offering free shipping during Black Friday.
   This can be an additional incentive for customers to buy.
3. Starting early: Don’t start your Black Friday promotions on Friday itself, but create a buzz by announcing special offers a few days to a week in advance.
   This attracts attention and prepares your customers for the big day.
4. Upselling and bundle offers: Encourage customers to buy more by using upselling (offering a more expensive alternative) or bundle offers (discounts when purchasing multiple products).
5. Easy return policy: Make your return policy clear and easy to find on your website.
   This increases your customers’ trust and can influence their purchase decision.
6. Mobile-friendly: Many people store on their mobile devices.
   Make sure your website is responsive and works well on smartphones and tablets.
7. Promotion through social media: Use social media to promote your Black Friday deals.
   Post teasers, share sneak peaks of deals and use popular hashtags to increase your reach.

Bonus tip: Also, consider launching an e-mail marketing campaign to notify your existing customers of your Black Friday deals.
Leveraging your existing customer base can be very effective.

Make sure your website and infrastructure are prepared for a possible increase in traffic and transactions on Black Friday.
Check with your web shop developer and your logistics partner to see if any adjustments need to be made.
Good luck with your Black Friday sales! Also check out our video on Youtube!